PS: Day 98 - the two bears in action

The big marketing project ended today. We presented our IMC Handbook for a Chinese sports company entering the German market. This project was the most extensive work during the whole semester. At the beginning we started with good speed, which we lost a little bit at the end but the result is still acceptable. The two main figures of our campaign are the Chinese Panda and the Berliner Bär:

All groups presented their Ideas - we had coffee and snacks and the class room seemed temporarily like a film-studio.


More pictures to come...